Focus On Brand Building Liaoning Dongsheng Technology Group Co., Ltd. Won Another Honor -- Selected As China Packaging Excellent Brand By China Packaging Association

In order to do a good job in brand building of packaging industry in 2022, According to The General Office of the State Council about to carry out the consumer goods industry "the doctrine of" several opinions on special action to create a good market environment, the Ministry of Industry and Information Technology Ministry of Commerce about the "instructional advice on accelerating the development of China's packaging industry transformation consume and the Ministry of Industry and Information Technology, ministry of industry quality brand construction work requirements, depth of cultivating packaging good brand in China, To promote the high-quality development of packaging industry under the new development pattern, cultivate and evaluate a number of outstanding strength, strong sense of social responsibility and good reputation of excellent brand enterprises and products. On August 20th, an expert group from China Packaging Association visited Liaoning Dongsheng Group, and agreed to identify Liaoning Dongsheng Technology Group Co., Ltd. as "China's excellent packaging brand" after the expert group's field investigation, inquiry and rigorous discussion.

On August 20, 2022, China Packaging Federation hosted and organized an expert group to Liaoning Dongsheng Group to hold the expert evaluation meeting of 2022 China Packaging Excellent Brand.

The symposium was led by Han Xueshan, Vice President and Executive Secretary General of China Baolian, and attended by Wu Hongjun, Deputy Secretary General of China Baolian and Zhang Yanni, Deputy Secretary general of China Baolian Planning Committee. Wang Zhiwei, assistant to the President, professor and doctoral supervisor of Jinan University, served as the group leader. The panel members are: Yang Xin, president and founder of Green River, Wu Wei, professor and doctoral tutor of Wuhan University, Yu Zhaohui, professor and doctoral tutor of Beijing Institute of Printing, Zhang Hui, senior packaging R&D expert of Kraft Heinz, and Huang Chengyuan, CEO of Link Innovation.

Liaoning Dongsheng Group chairman Wen Qidong, President Wen Bo, deputy general manager Hao Tianyu, deputy general manager Li Shuyi, Liaoning Dongsheng Group Manufacturing factory director Zhou Hongjun, Liaoning Dongsheng Group new retail center assistant general manager Guo Xuan, the group public relations staff Meng Xiangfei attended the research forum.

Liaoning Dongsheng Group vice president Li Shuyi from the enterprise overview, industrial strategic layout, quality system management, product technology research and development, brand planning and construction, corporate culture construction, corporate social responsibility practice and other aspects to the expert group introduced the brand building of Liaoning Dongsheng technology Group in detail.

The members of the expert group had in-depth exchanges with the senior management of Liaoning Dongsheng Group, including the strategic development direction, the influence of core technology characteristics on the market, the importance of intelligent production, the bottleneck and opportunity in transformation and upgrading, the flow of brand products and the role of normative management system, and the social responsibility fulfilled by the enterprise.

The panel gave the following assessment:

I. The materials provided by the applicant are complete and meet the evaluation requirements.

2. The applicant is a group company with a whole industrial chain that integrates research, development, manufacturing, branding and platform operation of biodegradable materials, agricultural product preservation materials and products. Enterprise sales revenue, profit and market share indicators continue to improve, leading in the industry segment. The applicant attaches great importance to digital transformation and upgrading, sustainable development, scientific and technological innovation and product research and development. It owns core independent intellectual property rights and its products have core competitiveness.

Iii. The product quality management system of the applicant is perfect, the products meet the national and international standards, the quality is stable, and the customer has high recognition.

4. The applicant shall have a rigorous governance structure and standardized management, pay attention to the construction and promotion of corporate culture, be keen on social public welfare undertakings, and actively practice corporate social responsibility and environmental responsibility.

V. The applicant attaches great importance to the construction of brand system, achieves remarkable results in operation and management, and makes steady progress in branding strategy.

The EVALUATION EXPERTS AGREE THAT LIAONING DongSHENG TECHNOLOGY GROUP CO., Ltd. has met the requirements of the standard of "China Packaging Excellent Brand" by China Packaging Federation, and agreed to be recognized as "China Packaging Excellent Brand".

The evaluation expert group suggested that the applicant should further strengthen brand publicity and promotion, create new advantages on the basis of the original advantages, and further play an exemplary and leading role in promoting the sustainable development of the industry.

The expert group visited the visiting corridor, smart factory and plastic factory of Liaoning Dongsheng Group on the spot, forming a comprehensive and multi-angle understanding of Dongsheng from the aspects of corporate culture, industrial layout, core competitiveness, new product research and development, product brand operation and so on. Han Xueshan, Vice chairman and executive secretary general of China Baolian, said that Dongsheng has broken out a unique development mode in the field of packaging segmentation, which is worth studying and summarizing as a case. He hoped to maintain the momentum and continue to explore, and continue to promote the Dongsheng brand in both domestic and international markets. Wu Hongjun, deputy secretary-general of China Baolian, said that he came to Dongsheng once in 2019 when he evaluated the "Dongsheng" brand as an excellent case in the "Packaging Industry Brand Development Report". When he came to Dongsheng again, he found that there were great changes, especially in the integration of Dongsheng in the field of Internet and manufacturing. It has fully formed a new form of "intelligent manufacturing", such as online monitoring, remote maintenance, and full-cycle production management.

DongSheng, chairman of the east said, first of all thanks to China's package insights for leaders and experts, for the future development of DongSheng gave a lot of Suggestions and comments, DongSheng will always strong brand strategy, adhere to innovation and development, to fulfill the social responsibility, to continue agriculture in the biodegradable materials and products, agricultural products, fresh materials and products two fields, Make our due contribution to the healthy development of green packaging environment.