Focus On Brand Building Yingkou Dongsheng Industry Won Another Award Dongsheng Brand Was Selected As An Excellent Case In The Packaging Industry Brand Development Report
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In order to do a good job in the construction of packaging industry brand in 2019,accroding to the "Opinions of the General Office of the State Council on the development of the "Three Products" Special Action for the consumer goods industry to create a good market environment" and the "Guide of the Ministry of Industry and Information Technology of the Ministry of Commerce on Accelerating the Transformation and development of China's Packaging industry" Opinions, the Ministry of Industry and Information Technology's "Notice on Doing a good job in the packaging industry's key brand construction" spirit, the China Packaging Federation publicly solicits and selects guiding brand building practice cases across the country to develop the packaging industry. The brand cultivation evaluation service aims to accelerate the establishment of a brand cultivation system that meets the requirements of industry development. On Nov.20, an expert group of the China Packaging Federation visited Liaoning Dongsheng Group. After the expert group's field visits, inquiries and rigorous discussions, they agreed to include "Dongsheng" in the 2019 "Packaging industry brand development report" outstanding case.
On Nov.20,2019, the China Packaging Federation hosted and organized an expert group to the Liaoning Dongsheng Group to hold the 2019 Expert Survey Forum on the " Brand Development Report of the Packaging Industry" of the Ministry of Industry and Information Technology.
The expert survey forum was fed by Wang Yuezhong, executive vice chairman and secretary general of the China Baolian Federation, Wu Hongjun, deputy secretary general of the Planning Commission etc.Wang Zhiwei Assistant to the president, professor and Ph.D. Supervisor of Jinan University served as the leader of the expert group. The members of the expert group are: Li Jianhua, secretary general of the Liaoning Packaging Federation, Li Guang, deputy Dean, Ph.D. and supervisor of the school of Light Industry Science and engineering, Tianjin University of Science and Technology, Shangguan Shimai, a senior environment expert and Liu Ping'an, an industry integration expert of Shananxi Industrial Investment Group. Taolei a senior brand expert and consultant. The members of the writing team are: Liu Anmin, director and professor of development planning division of Hunan University of Technology and Peng Jianping, deputy director of development and planning division of Hunan University of Technology.
Wen Qidong, Chairman of Liaoning Dongsheng Group, and Li Shuyi, deputy general manager, Zhou Hongjun, deputy general manager of Yingkou Dongsheng Industry Co.,ltd, Zeng Jun, Quality department manager ; Xu Ming, the manager of Jiaxing Longmei Brand Management (Liaoning) Co.,ltd and other participants attended the seminar.
Li Shuyi, deputy general manager of Liaoning Dongsheng Group introduced Yingkou Dongsheng Industry introduced Yingkou Dongsheng Industry Co.,ltd to the expert group in detail from the aspects of corporate profile, industrial strategic layout, quality system management, product technology research and development, brand planning and construction, corporate culture construction and corporate social responsibility practices. company's brand building situation.
The members of the expert group are from the strategic development direction, the influence of core technology advantages on the market, the importance of intelligent production, bottlenecks and opportunities in transformation and upgrading, specific product design and research and development for the new situation of waste classification and brand facing domestic and foreign markets . The operation strategy and goals are the same as that of the senior management of Liaoning Dongsheng Group for in-depth exchanges. After the expert group's field visits, inquiries and rigorous discussions, it was agreed to include "Dongsheng" in the outstanding case of the "Packaging industry brand development report " of the Ministry of industry and information technology in 2019"
The expert team visited Liaoning Dongsheng Group's visit corridor, intelligent factory and newly-built factory. It formed a comprehensive and multi-angle perspective on Dongsheng from the aspects of corporate culture, industrial layout, core competitiveness, new product development, and product brand operation. Wang Yuezhong, executive vice-chairman and secretary-general of China Baolian, said that after visiting the Liaoning Dongsheng Group, he felt very shocked. The company has become a leader in the fields of environmental friendly plastic packaging, new plastic product development and waste sorting.
Wen Qidong, chairman of Liaoning Dongsheng Group, stated that adhering to the corporate spirit of " industrial prosperity and returning society" and the corporate purpose of contributing to a cleaner and more environmentally friendly planet, the group will take this as an opportunity to strengthen its corporate brand construction, increase investment in capital technology, talents etc., further expand the business field, expand the influence of the "Dongsheng" brand in the international and domestic market, and strive to create a world-leading one-stop solution leader in the field of environmentally friendly plastic packaging.
